How is bookmark made and why one should use them. Bookmarks appeared about the same period as the first handwritten books, and they were most likely employed in the earliest codices. They appeared throughout Europe, Africa, and Asia, and were mostly stiff (made of wood, bone, gold, or other metals), as books were still distinctive and valuable things at the time. The foundations for the bookmark as we know it today were set throughout the Middle Ages, with the usage of thread, leather strips, and ribbons, followed by the first paper or thin wooden bookmarks, and finally the creation of many unique and clever solutions, such as revolving bookmarks.
The bookmark evolved into the tool we know and love in the nineteenth century, printed on paper with a hole and a little thread looped through it. The bookmark began to play an essential part in company promotion after the introduction of advertising and rising literacy rates made books a mainstream product.
Whether you’re devouring New York Times Bestsellers, keeping up with the newest business trends, or browsing the classics, every bibliophile requires one thing: a good bookcase. A bookmark that’s as interesting as the books you’re reading. To mark the pages, you might use a receipt from today’s lunch, an envelope from a recent bill, or even a magazine renewal postcard. But why is that? That’s really dull!
With all the bookmark designs available, where do you start on your bookmark making journey? A good brainstorming session is a great place to begin, as this allows you to figure out what you like (and don’t), determine what is already on the market and identify any gaps that could be filled with your creativity.
Bookmarks are items that are handled and viewed repeatedly – they may even become a reader’s trusted friend, used again for different books. They must be attractive, entertaining, and engaging in addition to being helpful; in other words, they must entice people to want to use them. They are not business cards: individuals that stuff bookmarks with information, special offers, and content, in my opinion, are making a mistake. Do not succumb to the urge to cram every last square inch!
For example, here is a bookmark I produced many years ago to promote a blog I was writing at the time, and I chose to include a lot – perhaps too much – information. Nobody would have used it between the pages of a book, at least not purposefully, because it looked like a mini-flyer, a type of odd business card.
Bookmarks are simple graphic design products, but precisely for this reason it is important to design them well and not make any mistakes. The first thing to do is to choose the optimum size and paper.
Here are some recommendations:
A bookmark should be:
- 5-8 cm wide
- 12-21 cm long
These intervals have been chosen because bookmarks have to fit easily between the pages of a book, and the smallest standard books are around 14-15 cm long.
standard 5 x 21 cm format, suited to larger books
The paper you choose for your bookmark should be quite thick, but not as heavy as card: between 150 and 250 gsm is perfect. The finish is also important – if you opt for recycled or natural paper there’s no need for additional finishes, but coated paper may be even more effective with lamination added.
You may also consider a shaped cut; in this case you need to order our Custom Tags, cut to your chosen shape.
3.The different parts of a bookmark
Bookmarks are divided into two parts: the front and the back. Since the cost of printing remains the same, it’s worth making use of both. Leaving the back blank makes a bookmark look cheap and unprofessional.
The front is the most important part, and must have a striking design (we’ll look at this in more detail in the next paragraph), while the back should contain a brief text, potentially a call to action (but extremely short) and your contact details (name, website, email and potentially your phone number or address).
Once you have established the basic layout, you can create the graphic design. As mentioned above, bookmarks must grab people’s attention, and be fun or loveable in some way – providing a certain extra something that adds value to their function. After all, their function can be performed by any scrap of torn paper, even toilet roll!
You’d think it would be easy to do better than a piece of Andrex, but you’d be surprised: there’s a lot of work involved!
Deciding on a bookmark’s appearence
There are basically two ways of making a bookmark:
- base it on an image
- base it on a piece of text
Bookmarks based on text
Bookmarks with text are probably more difficult from the standpoint of graphic design: the colour, font, and size of the typeface all have a significant impact on the final appearance. Keep things simple and consistent with the rest of the project, is the greatest advice I can provide.